OUR 2022 ACHIEVEMENTS
Boosting the income of cocoa farmers while
supporting the responsible sourcing of cocoa is
key to a thriving cocoa sector. To achieve our aim
of 100% of our cocoa being responsibly sourced
and traceable to the first point of purchase by
2025, the most vulnerable people in our supply
chain should be rewarded fairly. There is no single
answer to closing the living income gap for cocoa
farmers. Increasing payments to farmers is only one
piece of the puzzle. We, along with other cocoa
stakeholders, must tackle some of the systemic
issues blocking the ability to build sustainable
supply chains.
The Farmer Income Lab (FIL), a "think-do" tank
founded by Mars, reviewed more than 1,500
studies detailing common interventions to increase
farmer income. FIL found only three of them raised
incomes by more than 50% and could be sustained
over time. Based on FIL's research companies
sourcing strategies should bundle interventions,
customize approaches, and partner to drive
impact at scale.
In 2022, Mars applied findings from the
FIL to launch a series of test-and-learn
pilots. These pilots blend best-practice
interventions designed to unlock farmers'
entrepreneurial skills, diversify income,
and boost productivity.
The ultimate goal? To fortify farm
resilience and accelerate incomes. We aim
to scale these successful strategies and
put 15,000 cocoa farmers in Ghana, Côte
d'Ivoire, and Indonesia on a sustainable
living income path.
OUR AMBITION FOR
Improving
Livelihoods
We believe everyone working within
our extended supply chains should
earn sufficient income to maintain a
decent standard of living.
~15,000
Cocoa farmers in Ghana, Côte d'Ivoire
and Indonesia helped on a path to
sustainable living income by our three
test-and-learn approaches.
AMBITION:
Increase income and improve livelihoods
for cocoa-farming families.
DELIVERING ON OUR COCOA FOR GENERATIONS STRATEGY | IMPROVING LIVELIHOODS MARS | COCOA FOR GENERATIONS | 2022 ANNUAL REPORT | PAGE 15