Collaborating to
Advance respect
for children's
rights and their
wellbeing
In 2022, together with Save the Children, we
launched two new collaborative efforts in
Indonesia and Côte d'Ivoire with the objective of
protecting and promoting children's rights.
In Côte d'Ivoire, we are working with Save the
Children on a multi-year insight and intervention
program that aims to use behavioral insights and exploration of social
norms to ideate and test solutions. It will also leverage the Action Media
methodology to design communication materials aimed at changing
parents' and children's attitudes and behaviors and influencing norms to
prevent children's engagement in hazardous tasks in cocoa production.
In Indonesia, Mars collaborates with Save the Children on a Child
Protection program that addresses child labor in the cocoa supply chain
and that seeks to help keep children out of harmful work, promote their
rights, and develop and implement sustainable protection systems
in the cocoa growing communities of South Sulawesi. After a year of
implementation, we have reached more than 2.000 beneficiaries of
farmers' families with the establishment of Perlindungan Anak Terpadu
Berbasis Masyarakat (PATBM/ Community Based Child Protection
Committee) and strengthening village youth clubs in 20 villages.
Additionally, beginning in 2022, Mars is working with fellow cocoa
producers and Save The Children, to champion unified actions that
involve government bodies, the private sector, and civil organizations.
This collaborative approach aims to heighten awareness and push for
the development of a strong child protection system within the cocoagrowing
communities of Indonesia.
Expanding our
CLMRS coverage
In 2022, 65% of our supply from Ghana, Côte d' Ivoire, Cameroon and
Nigeria were covered by Child Labor Monitoring and Remediation System,
reaching 135,000 cocoa farming families. Additionally, more than 152,000
farmers received human rights sensitization and training.
OUR 2022 ACHIEVEMENTS
After over two years of project implementation, the Child
Labor Monitoring and Remediation System (CLMRS) has
proven successful within the five cooperatives. Community
facilitators in these cooperatives have been highly effective
in raising awareness about child labor issues among cocoa
farmers and providing assistance to children and their
families in need. We are currently embarking on a new
project phase focused on enhancing Ecookim's capabilities
to empower the cooperatives with greater autonomy in
managing the CLMRS. Gnabro Anderson
Project Coordinator
International Cocoa Initiative
100% of at-risk families from which we source cocoa through
our Responsible Cocoa program to be covered by child and
forced labor monitoring and remediation systems by 2025.
Embedding child and forced labor monitoring and remediation
systems into the cocoa supply chain is key to understanding the risks
to people working within it. Our first priority is to ensure our suppliers
have robust child and forced labor monitoring and remediation
systems in place that are designed to identify, prevent and help to
remediate cases of child labor and forced labor as appropriate.
OUR AMBITION FOR
Protecting
Children
ADVANCING RESPECT FOR HUMAN RIGHTS | PROTECTING CHILDREN MARS | COCOA FOR GENERATIONS | 2022 ANNUAL REPORT | PAGE 9