the environment is protected, human rights are
respected, and everyone has the opportunity
to thrive.
The "Cocoa for Generations" strategy represents
our commitment to making a meaningful, longlasting,
and systemic difference for the cocoa
farmers, their families and communities, and the
environment we all rely on. We have committed
a billion dollars over a period of 10 years (since
2018) to accelerate intervention and drive real
change ensuring 100% of our cocoa is
responsibly sourced 1 and traceable to
the first point of purchase 2 by 2025. And
we are proud to report a significant milestone
reached in Europe, where, as of 2023, 100% of the
cocoa we buy for our direct factory operations is
verified as Responsibly Sourced. As our recently
published Net Zero Roadmap highlights, enhancing
transparency and traceability and scaling up
initiatives in climate smart agriculture of key
ingredients such as cocoa will be critical to deliver
on our company's ambition to achieve net zero
greenhouse gas emissions across our full value
chain by 2050.
This report is a reflection of the progress we are
making towards our 2025 commitments. I invite
you to explore the programs and innovations led
by our passionate Associates and partners around
the world as we work tirelessly to realise a modern,
inclusive and sustainable cocoa ecosystem where
everyone can thrive.
Andrew Clarke
Global President,
Mars Wrigley
At Mars Snacking, our purpose is to 'Inspire
moments of everyday happiness', a mission
shared by over 30,000 associates worldwide and
brought to life by our iconic brands like M&M'S®,
SNICKERS®, MALTESERS®, DOVE/GALAXY®, and
more. As a family-owned company with a strong
sense of purpose, we hold ourselves accountable
for more than just financial performance. Our
guiding compass, places equal importance on
delivering quality growth, being a trusted partner
and making a positive societal impact.
Cocoa is at the heart of our company's heritage
and a strategic cornerstone for our company,
aligning with all four pillars of our compass. For
over a century, we've sourced cocoa to make
our beloved brands, playing a vital role in Mars
Wrigley's pursuit of quality growth. Beyond its
significance to us, cocoa is central to the livelihoods
of an estimated 350,000 farmers in our global
supply chain, many of whom are smallholders. We
depend on cocoa farming communities, and this
mutual relationship drives us to continuously strive
to be a trusted partner. Ultimately, we seek to drive
positive impact by helping develop a modern,
inclusive and sustainable cocoa ecosystem where
1 We source cocoa through our responsible cocoa program
under the mass balance method.
2 Traceable from the farmer to the first point of purchase - the
farmer organization, cooperative, licensed buying company,
or the suppliers from whom we buy.
Inspiring
Moments of
Everyday
Happiness
MARS | COCOA FOR GENERATIONS | 2022 ANNUAL REPORT | PAGE 3
INSPIRING MOMENTS OF EVERYDAY HAPPINESS | ANDREW CLARKE